As Real as it gets
Formerly Real Journeys, RealNZ as a brand presents a new way of doing tourism, a new, more conscious way of showcasing the beauty of New Zealand. We helped them build a new brand that represents more than it did before, and in a way that is clearer and easier to understand and be a part of.
They were moving from products to experiences, numbers to guests, complexity to clarity, many tribes to one team, generic to unique, employees to guardians, profit-driven to purpose-led – all with one goal in mind, to help the world fall in love with conservation.
Aptly titled ‘Brand Wow’, this campaign was a nationwide awareness campaign for RealNZ,
involving a substantial amount of creative work, including OOH, digital ads, print ads, sponsored content, vehicle & vessel branding, video, animation,
Edm, street posters, Stuff takeover's, plus a full funnel refresh on FB & IG.
The creative needed to be impactful, so we used a simple blend of bold layout with bright colours and textures from imagery to really turn heads.
