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Have it all
The value of time spent in the mountains is immeasurable, whether it is the source of cherished family memories, the delivery of the most epic sporting career or the creation of moments of blissful solitude.
An emotional driver, this campaign outlines the value that time spent in the mountains can bring to you.
Told through the lens of a family that has embraced this value through all stages of life. Abby & Will Jackways are exceptional examples of snowboarders that have progressed through the Next Gen/Mountain Explorers/ Family First (Personas) stages of their lives.
This campaign is a celebration of the best of what Cardrona and TC have to offer to their different guests.
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This could be us
you know.
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