Let the

People

be heard

Before the LTP is formally adopted it goes out for citywide consultation to capture resident sentiment on a variety of proposed spending options.

The Christchurch City Council needed an energetic, engaging campaign encouraging and motivating residents to have a say on the plan.

Our creative solution saw the development of four main characters that represent a cross section of society and brought them to life with enhanced brand colours, iconography and an over-arching 'game plan' theme to motivate the residents to feed into the overall strategy.

The Council received over 4000 submissions making it their largest engagement exercise to date.

Long Term Plan's (LTP's) are the Holy Grails of local government documents. They set out what Council's plan to achieve over the next decade and how it will be funded, so it's kind of a big deal.